Klout has quickly become the defining metric of online influence. In the last year, Klout has been adopted by thousands of Twitter, Facebook, and now LinkedIn users to identify their online reach and influence. Today, businesses and organizations are recording scores to offer special incentives to those influencers of their brand or product category. Beyond using the score on a consumer lever, I also see future employers including your score as another credential for evaluating you on a job, especially in social media. Acknowledging that your Klout score is becoming more useful than just a fun number to brag about to your Facebook friends and Twitter followers, I wanted to take a step in the right direction by seriously evaluating myself online today and where I hope to be in the future.
I set out on a 30 day journey to ultimately grow my online network, enhance my digital personal brand and increase my online influence (Klout score). Like with any success, it comes with the expense of an investment. Being as busy as I am, I knew this wouldn’t come easy, so I laid out a few ground rules that I’d hope to keep in mind each week to help me reach my goal.
- Don’t just broadcast, engage: I’m not going to simply import an RSS feed to my accounts. I want to have a conversation about the information I’m sharing.
- Join the conversation: Start or participate in at least one chat or group discussion a week. This is a great way to build your network and easily be recognized as an influencer in the areas of interest you hope to tackle.
- Share relevant content: I need to not only publish relevant content on the topics that I would like to be known for, but retweet and share valuable content as well.
- Maintain follower to following ratio: Don’t just go out and follow everyone in the world. Maintain a consistent and well-balanced ratio. From what I hear, staying as close to 1:1 is best.
- Be myself: At the end of the day it is me and I want my personality to show through. I think this is one of the most important things you can instill into anything you do.
- Prioritize my channels: Each channel has different capabilities, so it is not only important to prioritize them, but also strategize how you will use each one.
By the numbers
It is exciting to watch Klout unfold into this new standard of online influence. Unfortunately, there is no practice test or golden set of steps to follow to attain a high desired score. I will continue to evaluate my performance and share any best practices that I come across. In the meantime, if there is anything I’ve missed, please let me know, it is still early in the game!
To figure out your Klout score visit http://klout.com and sign in with Facebook or Twitter. Next connect your accounts and your off and running. Log in each day to re-evaluate your score and help others by giving them +K on topics they influence. As you gain topics, encourage users to do the same.
By July 30th, I have hope to achieve:
- Klout score: 59
- klout Style: Specialist
- Twitter followers: 500
- Topics: marketing, social media, graphic design, branding, web design