The holiday season is here! Aside from spreading the yuletide cheer, your customers are focused on hitting the aisles in search of those perfect gifts. This time of year marks a lucrative opportunity for small businesses: it’s forecasted that consumers will spend over $616.9 billion this season (that’s a 4.1 percent increase over holiday 2013 sales). Here’s a list of 12 tips to help jump start sales and work to build relationships this holiday season.

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