911, 2014

How to be a Google power user

By |November 9th, 2014|By Ryan Battishill|

Search engines are the backbone of everyday internet use, but are aware of the hidden tips and tricks to improve your search? Here are some pointers that’ll save you Googling ‘how to Google’ and become a stand out Power user!

google-search-infographie-1

via WhoIsHostingThis

811, 2014

10 Marketing predictions for 2015

By |November 8th, 2014|By Ryan Battishill|

2014 showcased an interesting mix up in the online marketing world, particularly the massive boom of content marketing. As we move towards 2015, keep in mind these areas as you look to allocate to new areas in your marketing budget. Keep a special focus on video, content marketing and paid ad spending.

So, here’s whats on tap according to Wheelhouse Advisors

M8p4tlk

2707, 2012

Five tips for small business to jump start their marketing efforts.

By |July 27th, 2012|By Ryan Battishill, Tips|

Running a small business is tough, and marketing for a small business can be even tougher. Business owners wear a lot of hats, focusing on growing the business, attending to customer service issues or even managing the team.  It’s often hard to find time to enhance your marketing efforts and execute those great ideas when you are busy with the day to day duties as a business owner.

The good news is there are some basic blocking and tackling moves that can make your job a little easier.  The infographic below outlines five small business tips to help you reach your marketing goals.

Remember, at the end of the day, if you’re thinking like your customers, you’re more likely to be successful at each and every one of these elements.

Here they are via text:

  1. Get their email. And make sure you give them a reason to sign up.
  2. Ask for reviews. Over 20% of reviews have local intent.
  3. Give back. Find a local cause that you can get behind.
  4. Change it up. Rotate your message or your creative.
  5. Learn from your customers. They’re smarter than you are about what they want.
2709, 2011

More Facebook updates, more haters.

By |September 27th, 2011|By Ryan Battishill, Latest News|

If you haven’t heard by now Facebook has rolled out a series of new updates and there are more to come. With each update comes a ridiculous amount of uproar and hate. I came across a graphic from a friend’s post and couldn’t help myself from creating a response. Below are my visual thoughts.

Click here or on the photo to enlarge

Interested in the original? Check it out here.

3006, 2011

My Klout Journey, 30 points in 30 days: Week 1 recap

By |June 30th, 2011|By Ryan Battishill|

Klout has quickly become the defining metric of online influence. In the last year, Klout has been adopted by thousands of Twitter, Facebook, and now LinkedIn users to identify their online reach and influence. Today, businesses and organizations are recording scores to offer special incentives to those influencers of their brand or product category. Beyond using the score on a consumer lever, I also see future employers including your score as another credential for evaluating you on a job, especially in social media. Acknowledging that your Klout score is becoming more useful than just a fun number to brag about to your Facebook friends and Twitter followers, I wanted to take a step in the right direction by seriously evaluating myself online today and where I hope to be in the future.

I set out on a 30 day journey to ultimately grow my online network, enhance my digital personal brand and increase my online influence (Klout score). Like with any success, it comes with the expense of an investment. Being as busy as I am, I knew this wouldn’t come easy, so I laid out a few ground rules that I’d hope to keep in mind each week to help me reach my goal.

  • Don’t just broadcast, engage: I’m not going to simply import an RSS feed to my accounts. I want to have a conversation about the information I’m sharing.
  • Join the conversation: Start or participate in at least one chat or group discussion a week. This is a great way to build your network and easily be recognized as an influencer in the areas of interest you hope to tackle.
  • Share relevant content: I need to not only publish relevant content on the topics that I would like to be known for, but retweet and share valuable content as well.
  • Maintain follower to following ratio: Don’t just go out and follow everyone in the world. Maintain a consistent and well-balanced ratio. From what I hear, staying as close to 1:1 is best.
  • Be myself: At the end of the day it is me and I want my personality to show through. I think this is one of the most important things you can instill into anything you do.
  • Prioritize my channels: Each channel has different capabilities, so it is not only important to prioritize them, but also strategize how you will use each one.

By the numbers

After the first week I think I’m on the right track! Here is a look at my progress from June 21st – June 28th

It is exciting to watch Klout unfold into this new standard of online influence. Unfortunately, there is no practice test or golden set of steps to follow to attain a high desired score. I will continue to evaluate my performance and share any best practices that I come across. In the meantime, if there is anything I’ve missed, please let me know, it is still early in the game!

To figure out your Klout score visit http://klout.com and sign in with Facebook or Twitter. Next connect your accounts and your off and running. Log in each day to re-evaluate your score and help others by giving them +K on topics they influence. As you gain topics, encourage users to do the same.

Goal

By July 30th, I have hope to achieve:

  • Klout score: 59
  • klout Style: Specialist
  • Twitter followers: 500
  • Topics: marketing, social media, graphic design, branding, web design
2701, 2011

Facebook 101: Social Media Club Follow-Up

By |January 27th, 2011|By Ryan Battishill, Latest News|

What a fantastic evening! Thanks to everyone who made it out to join Alison Buckley and I at the Social Media Club Great Lakes Bay event. You reaffirmed my love for new media and marketing and why I do what I do, so thank you. It was a pleasure to meet all the new faces and look forward to seeing you all more. Apologies for the tight space tonight. We will be sure to have some more room next time and perhaps a screen to help display some of the steps.

Below you will find the linked document we mentioned in our roundtable tonight. It features some more details as well as a few steps to walk you through some of the processes. We didn’t get a chance to cover the location based services on the document, so maybe we can roll that into a discussion next time. I also added a video below from Traffic 3.0 that sums up the steps and process of setting up a page nicely.

Click here to download PDF

Great tutorial on making a Facebook Page:

If you have any additional comments, please leave us a note below or send me an email at rtbattishill@thinkmarketing.org.

1901, 2011

Obsessed with Facebook: Statistics & Facts for 2011

By |January 19th, 2011|By Ryan Battishill, Industry News|

It seems like just yesterday that I registered for my exclusive Facebook account for my school. In actuality, that was over 6 years ago! In that 6 years time, Facebook went from a dorm room idea to a multi-billion dollar company that has fundamentally changed the way we communicate today. The social network continues to impact the lives of others and now more than ever, help businesses foster relationships with consumers in ways that were unheard of before. The growth of Facebook has been truly astonishing, but where do they stand today?

Heres a little something extra by Alex Trimpe, a student at Columbus College of Art & Design. His piece, The World is Obsessed with Facebook, shows some interesting stats about Facebook use in 2011 and goes great with the infographic below.

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.

Lets take a look at a beautiful infographic thanks toOnline Schools. Heres a breakdown the data. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.

 

Where will the social network be 5 years from now? Or for that matter, simply a year?

401, 2011

Pay it forward. Introducing The RAOK Project.

By |January 4th, 2011|By Ryan Battishill, Recent Projects|


Recently we were contacted by an organization looking to spread acts of kindness in other’s lives. It has always been a goal of ours to help businesses succeed and establish a strong foundation, especially those starting with nothing. In lue of the holiday season and being truly inspired by this movement, what not a better opportunity to start pro bono work for deserving non-profits. We understand that non-profits need clients just like big businesses do. An excellent website is a great way to get the word out to the public about your organization and your cause. However, we know that faced with a choice between putting money into much needed supplies and services or finally being able to start or overhaul a website, the choice is clear and the website definitely loses out. By donating our time and expertise to give you a great website, we hope to help you get the most out of yours.

The RAOK Project has one mission, “To make a difference in people’s lives. Through random acts of kindness we want to bring smiles and happiness to as many people as possible.” There will be a number of different acts committed by The RAOK Project. The main focus will be one-for-one, coined by “TOM’S Shoes.” For every shirt bought from The RAOK Project, one will be one given to an underprivileged child or person in need. From the sales of the shirts and other merchandise the company hopes to raise money to donate to other causes during the time that a series of shirts are being sold.

Check them out at the raokproject.com or check them out on Facebook at facebook.com/raokproject

It was an honor to work with them and we hope their success inspires others to perform random acts of kindness in their lives. From opening the door for someone on the street to helping a stranger stranded with a flat tire. Acts of random kindness can come in many shapes and sizes, how will you make a difference in someones life?

For those who would like to recommend an organization or business for a pro bono consultation, please send us a note at thinkmarketing.org/contact stating why they should be next.

Provided services: Branding, web design and development, e-commerce solution, merchandise design, social media

2704, 2010

Trend Tuesday: Relationships rule.

By |April 27th, 2010|By Ryan Battishill, Industry News|

With the growth of web-based social networks and a desire for transparency, trust and peace-of-mind messages, it shouldn’t be surprising that relationships rule these days in marketing. Like in life, relationships are everything. When you build relationships with consumers, you also build a band of brand loyalists that can become your most powerful source of word-of-mouth marketing, brand advocacy and brand guardianship. Building these lasting relationships with consumers is far more powerful than making a quick sale and turning your head to the next individual. Marketers and communicators are understanding the importance more and more and are starting to leverage the social web to interact with people around the world and build relationships that wouldn’t have been possible a decade ago.

It wasn’t long ago that business relationships were generated from networking events and face-to-face interaction such as trade shows. However, in today’s technology driven world, relationships are commonly built by using the tools of the social web. The Web has created a whole new way of building relationships, and we (as marketers) are no longer forced to focus on traditional (or monologue) marketing, where the marketer only talks to the customer. Which usually results in the customer to react and say something along the lines of “I am or am not interested.”

This new way of connecting to customers is exactly the same way we do with our personal relationships nowadays. That is, we utilize different communication channels such as Facebook, Twitter and YouTube. Come on, is it not easier to drop Aunt Betty a wall post rather than picking up the phone to be ear strained for an hour. This same technique applies to business, where by using these connection points you get to build a conversation. Would you want to talk about the simple and strategic messages that are created? You have short quick messages in real time that are focused on a single idea, not run-on like the phone call with Aunt B. Get to know your customers likes, interests and address them personally and strategically (via your message or medium of choice) about any issues they may be experiencing. Utilize this information to strengthen the relationship which in turn will help create better (and quite possible more) influencers among their social networks and potentially even create/design products and services they might want.

Step outside your comfort zone and get personal with your existing and potential customer base. It will not only change the way your business is viewed, but will bring you much success from the ambassadors you create.

2204, 2010

SunChips goes green on Earth Day

By |April 22nd, 2010|By Ryan Battishill, Industry News|

This year SunChips will celebrate Earth Day with the launch of the world’s first 100% compostable chip bag.

The new bags are made with plant-based polylactic acid (PLA), a renewable material that also allows the bags to fully compost in approximately 14 weeks when placed in a hot, active compost bin. Today, the bags are in full distribution in North America, a great way to mark the 40th anniversary of Earth Day.

As a part of the launch, SunChips is launching a national composting education initiative via strategic alliances with the U.S. Composting Council and Earth 911 to promote composting through educational materials, consumer outreach and other awareness-building activities. The goal is to reach more than one million American households directly through this effort.

While the green revolution has exploded over the past few years, and garnered much attention, the implementation of businesses or individuals adopting green practices has been a bit slow. To get inspired, below are some links to Earth Day initiatives that features ideas you can incorporate today in your business and in your life. The practices ultimately help to protect the environment we live in, but also can help save organizations some green. Even though Earth Day only comes once a year, we – as business owners and humans – should focus on supporting the environment every day.

Today, make an effort to take a step in the green direction like SunChips. I’m going to work on driving less and invest in a new bike. This might be hard to accomplish in a tie, but I’m sure I’ll figure out a way to make it work. What steps are you or your organization taking to stay green?

10 Ways to Go Green and Save Green
A great actionable list of simple things you can do today to help reduce your environmental impact, save money, and live a happier, healthier life.

Create The Good – Go Green
Create The Good is a movement started by the AARP to connect people with positive opportunities, in whatever way works for them. Their “Go Green” campaign provides a list of ideas for you to support the environment at work, in your community, and with friends, including ideas for those of us who are over-scheduled and pressed for time.

Earth Day on Business.gov
This is a collection of green resources and guides just for businesses. The site includes a Small Business Guide to Energy Efficiency with tips, advice, and resources to help businesses save on energy costs: from energy saving tips to information on grants, loans and incentives available for making energy efficient upgrades to your facilities.

Earth911.com Business Solutions

Earth911 is an environmental services company that provides tools to engage consumers, track recycling and proper disposal programs and demonstrate compliance. The web site provides information about reducing your impact, reusing what you’ve got and recycling your trash.

Pick 5 for the Environment

Pick 5 is an international environmental effort by the U.S. Environmental Protection Agency and the U.S. Department of State. From the website, you choose 5 actions you will take to support the environment, then sign up and make a pledge. You can print out your list so everyone in your household or office can follow along.