2014 showcased an interesting mix up in the online marketing world, particularly the massive boom of content marketing. As we move towards 2015, keep in mind these areas as you look to allocate to new areas in your marketing budget. Keep a special focus on video, content marketing and paid ad spending.
So, here’s whats on tap according to Wheelhouse Advisors
Running a small business is tough, and marketing for a small business can be even tougher. Business owners wear a lot of hats, focusing on growing the business, attending to customer service issues or even managing the team. It’s often hard to find time to enhance your marketing efforts and execute those great ideas when you are busy with the day to day duties as a business owner.
The good news is there are some basic blocking and tackling moves that can make your job a little easier. The infographic below outlines five small business tips to help you reach your marketing goals.
Here they are via text:
- Get their email. And make sure you give them a reason to sign up.
- Ask for reviews. Over 20% of reviews have local intent.
- Give back. Find a local cause that you can get behind.
- Change it up. Rotate your message or your creative.
- Learn from your customers. They’re smarter than you are about what they want.
Recently we were contacted by an organization looking to spread acts of kindness in other’s lives. It has always been a goal of ours to help businesses succeed and establish a strong foundation, especially those starting with nothing. In lue of the holiday season and being truly inspired by this movement, what not a better opportunity to start pro bono work for deserving non-profits. We understand that non-profits need clients just like big businesses do. An excellent website is a great way to get the word out to the public about your organization and your cause. However, we know that faced with a choice between putting money into much needed supplies and services or finally being able to start or overhaul a website, the choice is clear and the website definitely loses out. By donating our time and expertise to give you a great website, we hope to help you get the most out of yours.
The RAOK Project has one mission, “To make a difference in people’s lives. Through random acts of kindness we want to bring smiles and happiness to as many people as possible.” There will be a number of different acts committed by The RAOK Project. The main focus will be one-for-one, coined by “TOM’S Shoes.” For every shirt bought from The RAOK Project, one will be one given to an underprivileged child or person in need. From the sales of the shirts and other merchandise the company hopes to raise money to donate to other causes during the time that a series of shirts are being sold.
It was an honor to work with them and we hope their success inspires others to perform random acts of kindness in their lives. From opening the door for someone on the street to helping a stranger stranded with a flat tire. Acts of random kindness can come in many shapes and sizes, how will you make a difference in someones life?
For those who would like to recommend an organization or business for a pro bono consultation, please send us a note at thinkmarketing.org/contact stating why they should be next.
Provided services: Branding, web design and development, e-commerce solution, merchandise design, social media
This year SunChips will celebrate Earth Day with the launch of the world’s first 100% compostable chip bag.
The new bags are made with plant-based polylactic acid (PLA), a renewable material that also allows the bags to fully compost in approximately 14 weeks when placed in a hot, active compost bin. Today, the bags are in full distribution in North America, a great way to mark the 40th anniversary of Earth Day.
As a part of the launch, SunChips is launching a national composting education initiative via strategic alliances with the U.S. Composting Council and Earth 911 to promote composting through educational materials, consumer outreach and other awareness-building activities. The goal is to reach more than one million American households directly through this effort.
While the green revolution has exploded over the past few years, and garnered much attention, the implementation of businesses or individuals adopting green practices has been a bit slow. To get inspired, below are some links to Earth Day initiatives that features ideas you can incorporate today in your business and in your life. The practices ultimately help to protect the environment we live in, but also can help save organizations some green. Even though Earth Day only comes once a year, we – as business owners and humans – should focus on supporting the environment every day.
Today, make an effort to take a step in the green direction like SunChips. I’m going to work on driving less and invest in a new bike. This might be hard to accomplish in a tie, but I’m sure I’ll figure out a way to make it work. What steps are you or your organization taking to stay green?
10 Ways to Go Green and Save Green
A great actionable list of simple things you can do today to help reduce your environmental impact, save money, and live a happier, healthier life.
Create The Good – Go Green
Create The Good is a movement started by the AARP to connect people with positive opportunities, in whatever way works for them. Their “Go Green” campaign provides a list of ideas for you to support the environment at work, in your community, and with friends, including ideas for those of us who are over-scheduled and pressed for time.
Earth Day on Business.gov
This is a collection of green resources and guides just for businesses. The site includes a Small Business Guide to Energy Efficiency with tips, advice, and resources to help businesses save on energy costs: from energy saving tips to information on grants, loans and incentives available for making energy efficient upgrades to your facilities.
Earth911 is an environmental services company that provides tools to engage consumers, track recycling and proper disposal programs and demonstrate compliance. The web site provides information about reducing your impact, reusing what you’ve got and recycling your trash.
Pick 5 is an international environmental effort by the U.S. Environmental Protection Agency and the U.S. Department of State. From the website, you choose 5 actions you will take to support the environment, then sign up and make a pledge. You can print out your list so everyone in your household or office can follow along.