In need of some good stats and figures as we finish up 2011? Here is a nice video put together by the folks at Videoinfographs. Not a huge fan of the music, but the transitions are nice and it provide some good statistical updates from other infographics and videos released earlier this year.
How often do we see advertising companies “rebrand” themselves to be more hip, edgy and ahead of the trend curve? If you say a lot, you’re wrong, because they usually just go and buy a start-up that already holds those traits or create their own subsidiary with a name that sounds like an indie rock band, something like “Feet Full of Soda Pop”. But in the case of Doner it was like a digital team of Extreme Home Makeover came in, tore it down, and rebuilt it to be 500x better than the original (although I highly doubt it was originally littered with black mold, dilapidated windows and some ill-fated resident).
With a new site that displays it’s creative work like a red-light district worker in her window. You know from the beginning the goods you will get by going with this hook..err company. Make no mistake this is an advertising company so they should know how to at least advertise themselves, and if this is any indication (including the work provided) new business and retention shouldn’t be hard to come by. What is even more remarkable is that this is all being done in the state with one of (if not the) worst economic conditions (the lovely Murder Mitten, as known by the citizens of Flint and Detroit).
The site accomplishes two things a advertising companies needs, display it’s creative work for clients and look for new employees (still waiting on my interview). Four simple navigation links help guide the user to the companies work, top brass, info about the company and finally industry news (mostly about them, but they’re allowed to give themselves an “atta boy”). Filled with Flash-based guidance you can create a symphony of noises when hovering your mouse over topics such as; socializing your brand, strategic planning and creative approach.
You know you’re in good hands when the company has two CEO’s. One the strategic minded prophet and the other an award winning creative, two always important pieces for a successful campaign.
Check it out for yourself at Doner.com
This year SunChips will celebrate Earth Day with the launch of the world’s first 100% compostable chip bag.
The new bags are made with plant-based polylactic acid (PLA), a renewable material that also allows the bags to fully compost in approximately 14 weeks when placed in a hot, active compost bin. Today, the bags are in full distribution in North America, a great way to mark the 40th anniversary of Earth Day.
As a part of the launch, SunChips is launching a national composting education initiative via strategic alliances with the U.S. Composting Council and Earth 911 to promote composting through educational materials, consumer outreach and other awareness-building activities. The goal is to reach more than one million American households directly through this effort.
While the green revolution has exploded over the past few years, and garnered much attention, the implementation of businesses or individuals adopting green practices has been a bit slow. To get inspired, below are some links to Earth Day initiatives that features ideas you can incorporate today in your business and in your life. The practices ultimately help to protect the environment we live in, but also can help save organizations some green. Even though Earth Day only comes once a year, we – as business owners and humans – should focus on supporting the environment every day.
Today, make an effort to take a step in the green direction like SunChips. I’m going to work on driving less and invest in a new bike. This might be hard to accomplish in a tie, but I’m sure I’ll figure out a way to make it work. What steps are you or your organization taking to stay green?
10 Ways to Go Green and Save Green
A great actionable list of simple things you can do today to help reduce your environmental impact, save money, and live a happier, healthier life.
Create The Good – Go Green
Create The Good is a movement started by the AARP to connect people with positive opportunities, in whatever way works for them. Their “Go Green” campaign provides a list of ideas for you to support the environment at work, in your community, and with friends, including ideas for those of us who are over-scheduled and pressed for time.
Earth Day on Business.gov
This is a collection of green resources and guides just for businesses. The site includes a Small Business Guide to Energy Efficiency with tips, advice, and resources to help businesses save on energy costs: from energy saving tips to information on grants, loans and incentives available for making energy efficient upgrades to your facilities.
Earth911 is an environmental services company that provides tools to engage consumers, track recycling and proper disposal programs and demonstrate compliance. The web site provides information about reducing your impact, reusing what you’ve got and recycling your trash.
Pick 5 is an international environmental effort by the U.S. Environmental Protection Agency and the U.S. Department of State. From the website, you choose 5 actions you will take to support the environment, then sign up and make a pledge. You can print out your list so everyone in your household or office can follow along.
It’s not surprising to see yet another specialty sandwich or bucket of chicken out for a limited time only from KFC. However, this time its different. This one comes with no bun and a little buzz! On April 12, KFC is introducing its first-ever bunless chicken sandwich: the KFC Double Down. This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets, two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce.
During the product’s test market phase last year, high consumer interest and demand drove people to travel for miles to sample the Colonel’s tasty new creation. From online chatter speculation to late night talk show mentions, the Double Down generated more buzz than any test market item in KFC history.
So, what about the buns!
In addition to the already heightened buzz around the product, KFC is mixing in a little PR for what seems a feeble attempt to avoid the negative focus on the sandwich’s nutrition. To celebrate the launch of the new product, the brand will donate both buns and funds to food banks across the country, starting with the Dare to Care Food Bank in KFC’s hometown of Louisville, Ky.
It is truly astonishing the amount of attention centered around this new sandwich. I’ve come across prank videos to KFC’s customer service to cold hearted protest for the sandwich’s release. All in all, the new innovation has garnered new conversation and growth opportunities for the organization that could pay huge dividends in the future.
Businesses, while you may not be able to create buzz, you can influence it. Search for that special ingredient, observe your consumers reactions, respond and watch the magic happen!