2709, 2011

More Facebook updates, more haters.

By |September 27th, 2011|By Ryan Battishill, Latest News|

If you haven’t heard by now Facebook has rolled out a series of new updates and there are more to come. With each update comes a ridiculous amount of uproar and hate. I came across a graphic from a friend’s post and couldn’t help myself from creating a response. Below are my visual thoughts.

Click here or on the photo to enlarge

Interested in the original? Check it out here.

2701, 2011

Facebook 101: Social Media Club Follow-Up

By |January 27th, 2011|By Ryan Battishill, Latest News|

What a fantastic evening! Thanks to everyone who made it out to join Alison Buckley and I at the Social Media Club Great Lakes Bay event. You reaffirmed my love for new media and marketing and why I do what I do, so thank you. It was a pleasure to meet all the new faces and look forward to seeing you all more. Apologies for the tight space tonight. We will be sure to have some more room next time and perhaps a screen to help display some of the steps.

Below you will find the linked document we mentioned in our roundtable tonight. It features some more details as well as a few steps to walk you through some of the processes. We didn’t get a chance to cover the location based services on the document, so maybe we can roll that into a discussion next time. I also added a video below from Traffic 3.0 that sums up the steps and process of setting up a page nicely.

Click here to download PDF

Great tutorial on making a Facebook Page:

If you have any additional comments, please leave us a note below or send me an email at rtbattishill@thinkmarketing.org.

1901, 2011

Obsessed with Facebook: Statistics & Facts for 2011

By |January 19th, 2011|By Ryan Battishill, Industry News|

It seems like just yesterday that I registered for my exclusive Facebook account for my school. In actuality, that was over 6 years ago! In that 6 years time, Facebook went from a dorm room idea to a multi-billion dollar company that has fundamentally changed the way we communicate today. The social network continues to impact the lives of others and now more than ever, help businesses foster relationships with consumers in ways that were unheard of before. The growth of Facebook has been truly astonishing, but where do they stand today?

Heres a little something extra by Alex Trimpe, a student at Columbus College of Art & Design. His piece, The World is Obsessed with Facebook, shows some interesting stats about Facebook use in 2011 and goes great with the infographic below.

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.

Lets take a look at a beautiful infographic thanks toOnline Schools. Heres a breakdown the data. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.

 

Where will the social network be 5 years from now? Or for that matter, simply a year?

3103, 2010

To FaceBook or not to FaceBook? That is a marketer’s question.

By |March 31st, 2010|By Ken Ashburn, Industry News|

Since the emergence of Facebook as the Social Media titan, it seems that everyone is eager and ready to offer insight and ideas on how their brands can use the medium as a launching point for increased brand awareness and potential sales. The article titled Why Your Brand Needs to Be on Facebook Now is intelligent, thought out and also misses the mark, not completely though. The author Dallas Lawrence (found on Twitter: @dallaslawrence) displays what seems like a call to action for all of those who are on the sidelines waiting to hop aboard the social media train. Like a group of investors waiting to see what happens after a short sell for stock. His three ways to get you’re your brand started on Facebook is on mark. It certainly makes sense to see who in your company is affluent to the medium and “savvy” enough to offer genuine insight and ideas to help the company create a positive image. This could be why we are seeing a younger group of executives that “excel” in the field of social marketing. Because they are the ones who grew up with it, helped define it and ultimately made it what it is today.

So, does every brand need to be on Facebook (I’m sure Facebook says yes because Mr. Zuckerburg wants a jet)? Facebook offers the opportunity for people to “talk” about your brand both directly and indirectly. You can create corporate pages and fan sites, but do they have inherent value? Can you sell the idea to your board that the awareness of your company is up because your solar panel fan page has 760 fans (and you have over 1500 employees)? Case in point, a pickle, that’s right, a pickle has more fans than Nickleback.

Facebook should be held for brands that look to speak directly to its core customers. It should be used by companies to look for insights into product development and marketing. Facebook is an excellent tool for data mining with a plethora of information that people share with one another. There is more value if you have REAL people backing your company and making the connection with customers, not just a company page or fan page.

We have to remember that what made Facebook so popular in the beginning compared to MySpace was that it wasn’t riddled with ad banners, home page takeovers and superstitial. The irrelevant ads that sit idle on the right hand side hold little to no value. But if you can actually create a connection with your page, allow interaction with customers and deliver the goods…Then you do belong on Facebook.

2603, 2010

This is Social Media. Facebook Confirmed

By |March 26th, 2010|By Ken Ashburn, Industry News|

It was evolution happening before us (sans David Duchnovy and Orlando Jones) with AOL chat being the Neanderthal man and his simple communication (A/S/L?). As the years progressed, we watched with our own eyes the growing of our caveman, as he evolved into a more complex character with a unique characteristic of being “Instant”. This new species created a whole new way to speak and interact with friends and unknowns. He was the guy at the party who would talk to anyone, because if things went south, there was always someone else to talk to.

It was the year 1999 and a charitable period for social media. Well, charitable for everyone but music executives and main stream musicians. It was people sharing with other people. You knew very little of them but gave them so much in return and it only took you about 23 minutes per song. It was like handing out food to the homeless, only you stole that food from your neighbor’s house while he was on vacation.

It wasn’t until we saw things like Friendster (you can make a case for SixDegrees but there was like only 7 people on it) and LiveJournal where people would connect with others and open up about their actual thoughts, feelings or suicidal rage. Then came along MySpace, which helped Chris Hansen gain publicity thanks to the openness the site allowed and wide range of people using it. How many parents actually knew that while their 13yr old was using this site to “meet new people” the average user age was around 35. The site widely famous in the beginning became the poster child for how to ruin a site with advertising, bad privacy and way too many options (do you really need your mouse cursor to have a glitter trail when it runs over your spring break pictures).

It really wasn’t until the Facebook was created and smartly opened only to college students (not for their superior buying behavior) but to create some unique and only available to select group of individuals (like health care). Then after a few years it opened its doors like Willy Wonka to the public and invited everyone to come in. Now there are over 400 million people taking a tour through the factory, a good amount inebriated on fizzy lifting drink and making some poor choices by posting on their ex’s wall.

Nowadays you barely hear a peep out of the old relics like AOL or MySpace, as if they are some sort of out-dated electronics (think Laser Disc or even Sega CD) as their younger more popular sibling (insert own Baldwin reference here) Facebook roles around in piles of cash as if they just traded their wife away for the night to a millionaire. It was an idea so good it even took a simple part of it and created a spin-off. Twitter you are like the new Scrubs, and a whole new conversation.

1903, 2010

Social media plays major role in purchase intent

By |March 19th, 2010|By Ryan Battishill, Industry News, Latest News|

Does social media play a role in your purchase decision among brands? In many, it does.

A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

The recent study by Chadwick Martin Bailey and iModerate Research Technologies found 51% of Facebook fans and 67% of Twitter followers said they are more likely to make a purchase from at least a few brands since they became engaged with those brands on social media. Additionally, 60% of study respondents reported that their status as a Facebook fan would increase the likelihood of recommending a brand to a friend. 80% of respondents said the same thing about following a brand on Twitter.

So, what does this mean for businesses ?

Customers and brand enthusiasts are saturating the various networks, and it is crucial for businesses to join them in a space that is not only impactful, but engaging. Some of the top reasons users decided to follow or fan brands in the first place were because they are current customers (49%) and wanted to show support (42%).

In addition, this information-savvy group is looking towards an incentive for participating. For 40% of users, receiving deals, discounts, and promotions from their favorite brands ranked on the top of their wish list.

These users are active, and if businesses want to make a difference in 2010, they need to utilize social media as a direct, open, transparent channel where communication and organic conversation can take place.

Via eMarketer