My Foursquare Adventure: Satchel & Bullwhip Not Included

By |May 5th, 2010|By Ken Ashburn, Industry News|

It’s only fair to actually try out a service for yourself before offering your opinion on it. So that is what I set out to do on one of the fastest growing topics in the social media world, geo-location. After reading articles on this subject, primarily focused on Foursquare and Gowala it was time to give it a try. So on Monday, April 26th the journey was started…and ready to be tracked.

Courtesy of Foursquare

I decided to go with Foursquare primarily being the larger of the two (based on an article I found on mashable.com). Setup was simple (since we have short attention spans) with entering basic user info and connecting through FB or Twitter. The program set itself up to recognize which of my friends were already using the application (a whole 4 of my 302 friends, just recognized the influencers in my peer network!). Then it had me invite up to four other friends if I felt it was necessary, so I did. Once my profiles were synched together (FB, Twitter and LinkedIN) I was ready to start. Well once I decided to leave the house.

It was only fair to document my Foursquare usage to properly give my opinion on it. The one glaring point is that I am a boring person that really does nothing important (besides work/gym) during the weekdays. It wasn’t until Saturday and Sunday, that I got to use Foursquare for its true potential; to let my three friends who use the program (and all the FB friends-until I turned that feature off) my exact whereabouts for a point in time. I have to admit I can see how it can become rather addicting since it turns the most mundane tasks into a much needed trip. I was unlocking new destinations left and right, mostly because I was not visiting your normal hangouts for the program’s base demographic.

I’m still waiting to see the true marketing potential, such as geolocation coupons and deals, but I also need to get out more…The journey continues