Technology looks to trump technology once again. It’s hard to believe that less than 5 years ago we were beeping friends in public with our Nextel phones to let them know we wanted to talk. The beeping soon went to texting where we had to click in upwards of 4 times on the same key to get the character we wanted. Remarkably, the Qwerty keyboard showed its face making texting and multi-tasking that much easier and quicker. Today, we are using touch technologies, streaming movies, mapping workouts with our GPS, listening to music, scanning our social environments and looking up the latest review at the restaurant you’ll be eating at this evening. The crazy part about it is that you are probably doing at least 3 of those things all at once! Mobile technology has changed more in the past two years than I could have ever imagined. At this point the smartphone seems like it can do just about anything and it wont be long until it holds a dear place in our lives as our main device of choice.
Now, lets take a look at where things are heading. Below is an infographic from Microsoft Tag that highlights some key statistics on how people are using mobile phones in 2011. Heres a quick breakdown: Over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related.
It will be interesting to see how marketers react to the growth of mobile. How are you adopting to the new technology and including it in your marketing mix?