What are your thoughts on Twitter? It seems as though all of the cool kids are doing it these days. Don’t get me wrong, it is great for telling all of my followers what I ate for lunch, what I am currently jamming to on my iPod and my plans for the weekend (because I am sure they are all extremely interested), but is it really beneficial for companies trying to expand their business? The fact that Justin Bieber has been one of the top trending topics for more than two weeks can make me think one of two ways: a.) he has a great publicist and Twitter is a marketing gem or b.) the majority of Twitter users are females age 11 to 15. I was able to answer my own question with some brief research on the average Tweeter’s demographic from Quantcast.
As you can see, the average Twitter user is not a pre-teen Bieb-aholic, so I’m going to go with option A and say that Twitter must be pretty darn useful (and/or Justin Bieber is a much bigger deal than I thought). Twitter seems to be a great social marketing tool for businesses, but the real question is how can you utilize Twitter to make it beneficial for your company? I found the following nine tips in an article by Jason Snell at macworld.com and I believe they highlight the best strategies for company tweeting.
- Don’t automate it
- Be conversational
- Follow people who are relevant
- Make sure your people are on Twitter, and refer to them
- Answer your mentions
- Search for your name
- Consider creating sub-accounts for sections of your business or customer base
- Use Twitter to ask your customers questions…and get good answers
- Be a good Twitter Citizen—help your followers and they will help you
Good luck and happy tweeting!