504, 2010

The Truth about Tweeting

By |April 5th, 2010|By Katie Foley, Industry News|

What are your thoughts on Twitter? It seems as though all of the cool kids are doing it these days. Don’t get me wrong, it is great for telling all of my followers what I ate for lunch, what I am currently jamming to on my iPod and my plans for the weekend (because I am sure they are all extremely interested), but is it really beneficial for companies trying to expand their business? The fact that Justin Bieber has been one of the top trending topics for more than two weeks can make me think one of two ways: a.) he has a great publicist and Twitter is a marketing gem or b.) the majority of Twitter users are females age 11 to 15. I was able to answer my own question with some brief research on the average Tweeter’s demographic from Quantcast.

As you can see, the average Twitter user is not a pre-teen Bieb-aholic, so I’m going to go with option A and say that Twitter must be pretty darn useful (and/or Justin Bieber is a much bigger deal than I thought). Twitter seems to be a great social marketing tool for businesses, but the real question is how can you utilize Twitter to make it beneficial for your company? I found the following nine tips in an article by Jason Snell at macworld.com and I believe they highlight the best strategies for company tweeting.

  1. Don’t automate it
  2. Be conversational
  3. Follow people who are relevant
  4. Make sure your people are on Twitter, and refer to them
  5. Answer your mentions
  6. Search for your name
  7. Consider creating sub-accounts for sections of your business or customer base
  8. Use Twitter to ask your customers questions…and get good answers
  9. Be a good Twitter Citizen—help your followers and they will help you

Good luck and happy tweeting!

1903, 2010

Social media plays major role in purchase intent

By |March 19th, 2010|By Ryan Battishill, Industry News, Latest News|

Does social media play a role in your purchase decision among brands? In many, it does.

A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

The recent study by Chadwick Martin Bailey and iModerate Research Technologies found 51% of Facebook fans and 67% of Twitter followers said they are more likely to make a purchase from at least a few brands since they became engaged with those brands on social media. Additionally, 60% of study respondents reported that their status as a Facebook fan would increase the likelihood of recommending a brand to a friend. 80% of respondents said the same thing about following a brand on Twitter.

So, what does this mean for businesses ?

Customers and brand enthusiasts are saturating the various networks, and it is crucial for businesses to join them in a space that is not only impactful, but engaging. Some of the top reasons users decided to follow or fan brands in the first place were because they are current customers (49%) and wanted to show support (42%).

In addition, this information-savvy group is looking towards an incentive for participating. For 40% of users, receiving deals, discounts, and promotions from their favorite brands ranked on the top of their wish list.

These users are active, and if businesses want to make a difference in 2010, they need to utilize social media as a direct, open, transparent channel where communication and organic conversation can take place.

Via eMarketer