The holiday season is here! Aside from spreading the yuletide cheer, your customers are focused on hitting the aisles in search of those perfect gifts. This time of year marks a lucrative opportunity for small businesses: it’s forecasted that consumers will spend over $616.9 billion this season (that’s a 4.1 percent increase over holiday 2013 sales). Here’s a list of 12 tips to help jump start sales and work to build relationships this holiday season.
2014 showcased an interesting mix up in the online marketing world, particularly the massive boom of content marketing. As we move towards 2015, keep in mind these areas as you look to allocate to new areas in your marketing budget. Keep a special focus on video, content marketing and paid ad spending.
So, here’s whats on tap according to Wheelhouse Advisors
Running a small business is tough, and marketing for a small business can be even tougher. Business owners wear a lot of hats, focusing on growing the business, attending to customer service issues or even managing the team. It’s often hard to find time to enhance your marketing efforts and execute those great ideas when you are busy with the day to day duties as a business owner.
The good news is there are some basic blocking and tackling moves that can make your job a little easier. The infographic below outlines five small business tips to help you reach your marketing goals.
Here they are via text:
- Get their email. And make sure you give them a reason to sign up.
- Ask for reviews. Over 20% of reviews have local intent.
- Give back. Find a local cause that you can get behind.
- Change it up. Rotate your message or your creative.
- Learn from your customers. They’re smarter than you are about what they want.