How often do we see advertising companies “rebrand” themselves to be more hip, edgy and ahead of the trend curve? If you say a lot, you’re wrong, because they usually just go and buy a start-up that already holds those traits or create their own subsidiary with a name that sounds like an indie rock band, something like “Feet Full of Soda Pop”. But in the case of Doner it was like a digital team of Extreme Home Makeover came in, tore it down, and rebuilt it to be 500x better than the original (although I highly doubt it was originally littered with black mold, dilapidated windows and some ill-fated resident).
With a new site that displays it’s creative work like a red-light district worker in her window. You know from the beginning the goods you will get by going with this hook..err company. Make no mistake this is an advertising company so they should know how to at least advertise themselves, and if this is any indication (including the work provided) new business and retention shouldn’t be hard to come by. What is even more remarkable is that this is all being done in the state with one of (if not the) worst economic conditions (the lovely Murder Mitten, as known by the citizens of Flint and Detroit).
The site accomplishes two things a advertising companies needs, display it’s creative work for clients and look for new employees (still waiting on my interview). Four simple navigation links help guide the user to the companies work, top brass, info about the company and finally industry news (mostly about them, but they’re allowed to give themselves an “atta boy”). Filled with Flash-based guidance you can create a symphony of noises when hovering your mouse over topics such as; socializing your brand, strategic planning and creative approach.
You know you’re in good hands when the company has two CEO’s. One the strategic minded prophet and the other an award winning creative, two always important pieces for a successful campaign.
Check it out for yourself at Doner.com
As a part of the launch, SunChips is launching a national composting education initiative via strategic alliances with the U.S. Composting Council and Earth 911 to promote composting through educational materials, consumer outreach and other awareness-building activities. The goal is to reach more than one million American households directly through this effort. 
Before you rush into setting up your company blog (slow down there Ricky Bobby), it wouldn’t hurt to do a little research on your competitors blogs (if they are smart enough to have one), maybe pick up a book about blogging from Amazon (or Borders-they need the sales) and even looking at Technorati to see who has the best blogs out there to give yourself something to aim for (besides Sarah Palin). Your blog is only as good as writer(s) though (I grant myself an exception), so you will want to make sure the person (or people) contributing are knowledgeable about your company and the industry. Your CEO is probably the best primary voice of your blog. Take into consideration Southwest Airlines, their CEO Gary Kelly, posted a question on the Southwest Blog about possibly changing the seating arrangements which “die-hard” Southwest customers came to love. This possible change erupted into hundreds of comments ultimately resulting in the company keeping their current seating policy. This was smart, take the idea to the people, the ones who in the end are putting dinner on your employees table and paying for that Ice Rink of a engagement ring (did you go to Jared?) you just bought your future ex-wife.
During the product’s test market phase last year, high consumer interest and demand drove people to travel for miles to sample the Colonel’s tasty new creation. From online chatter speculation to late night talk show mentions, the Double Down generated more buzz than any test market item in KFC history. 
As you can see, the average Twitter user is not a pre-teen Bieb-aholic, so I’m going to go with option A and say that Twitter must be pretty darn useful (and/or Justin Bieber is a much bigger deal than I thought). Twitter seems to be a great social marketing tool for businesses, but the real question is how can you utilize Twitter to make it beneficial for your company? I found the following nine tips in an article by Jason Snell at macworld.com and I believe they highlight the best strategies for company tweeting.
So, does every brand need to be on Facebook (I’m sure Facebook says yes because Mr. Zuckerburg wants a jet)? Facebook offers the opportunity for people to “talk” about your brand both directly and indirectly. You can create corporate pages and fan sites, but do they have inherent value? Can you sell the idea to your board that the awareness of your company is up because your solar panel fan page has 760 fans (and you have over 1500 employees)? Case in point, a pickle, that’s right, a pickle has more fans than Nickleback.
The elevator pitch: a mini sales pitch less than a minute long intended on drawing your selected audience in hook, line and sinker. Know exactly who you are talking to and start with your hook—capture their interest and do not be afraid to alter this part based on your audience. Keep their interest by knowing each point you want to get across all while having passion for what you are talking about (or at least be really good at pretending you do). Finish it off by some sort of request—ask for their business card, ask to set up a future meeting, or ask to take them out on a hot date (disclaimer: this only applies to social situations, I would NOT recommend this strategy for potential clients).
It wasn’t until we saw things like Friendster (you can make a case for SixDegrees but there was like only 7 people on it) and LiveJournal where people would connect with others and open up about their actual thoughts, feelings or suicidal rage. Then came along 
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